Hypothesis
We target elementary school children for a healthy-eating intervention because eating habits as kids can affect eating habits for life. School is a convenient point of access.

Currently, a fair number of these aren’t snacks. The whole meals are convenient and great but the lack of snacks is concerning. Those that are snacks such as the Good& Gather aren’t marketed to children specifically. Paw Patrol snacks on the other hand are appealing but the overall convenience is overridden by the poor quality of the food. Our goal is to make a product that is fun and appealing to kids, healthy, has a good variety and is affordable and available to parents and kids.

• Why?

Obesity is an increasing problem among children. Around 20% of children are obese, and these numbers are even worse among Hispanic (26%) and Black (25%) children (1). People who are obese in childhood are five times more likely to be obese as adults than those of normal weight (2), so tackling obesity in children is the easiest way to tackle obesity in adults.

• How?
  Introducing kids to healthy foods in a fun and appealing way will help them get used to vegetables and establish eating patterns into adulthood.

• What?

Snack food for kids is often very unhealthy. We propose a healthy alternative to the popular Lunchable snack kits. Our design will use fun packaging and a points rebate system to get kids excited about the product. We pay special attention to creating an appealing mix of textures, colors, and shapes to entice kids towards the product.

• So What?

When kids choose our REthough Lunchables, they will consume fewer calories and receive more nutrients than traditional snacks. They will also form a habit of eating vegetables that will continue on into adulthood. The intervention will help prevent obesity for kids in the present and the future adults they will become.