︎ Consumption Of Alcohol In Moderation

Bringing in zoning regulations + information to help a community to reduce their consumption of alcohol
By Apurva Muralidha ︎

Hypothesis

The design challenge here for a Neighborhood to consume Alcohol in Moderation, alcohol has become an integral part of the society, Even
after knowing the harmful effects of alcohol, the amount of alcohol consumption has not reduced. Then WHY is alcohol really Harmful?

1.Americans spend about 1 PERCENT of their gross annual income on alcohol. For the average household, that's $565 a year; $5,650 in 10 years, or a whopping $22,600 over a 40-year period.- Bureau of Labor St.atistics.

2. TWENTY-FIVE to FORTY percent of all patients in U.S. general hospital beds (not in maternity or intensive care) are being treated for complications of alcohol-related problems- Center on Addiction and Subst.ance Abuse, Columbia University, 1994

3.Annual health care expenditures for alcohol-related problems amount to $22.5 BILLION. The total cost of alcohol problems is $175.9 billion a year (compared to $114.2 billion for other drug problems and $13 7 billion for smoking)-2 Economic costs of subst.ance abuse, 1995

4.Binge drinking is most common among younger adults aged 18--34 YEARS, but more than haff of the total binge drinks are consumed by
those aged 35 and older. - National center for Biotechnology Information {NCBI}

How?
After interviewing people in the neighborhood 4 personas stood out.

1. Fresh graduate 2. Health Enthusiast 3. College Student 4. Working Professional

Common answers:
1.Drinking alcohol for fun and stress.
2. Non-alcoholic drinks Unhealthy or more expensive.
3.Fitness helps reduce consumption of alcohol.
4.Like minded influences help reduce consumption of alcohol.
5.Information helps choice.

Why/ What?

Zoning regulations that help increase accessible healthy restaurants and activity centers + information through apps enhance freedom of
choice to promote healthy communities and moderate consumption of alcohol in the longterm.

So What?

Identifying key points where a person decides to consume alcohol helped us determine the key points where intervention would be effective in helping a person make informed choices.
1. Neighborhood
2. Accessibility of a restaurant.
3. Information about surroundings

The design and outcomes.

Design to Outcomes
Accessibility and information is an key to help a community make right decisions about alcohol. The intervention is interested in bringing in zoning regulations + information to help a community to reduce their consumption of alcohol. To help people to make right decisions for consumption of alcohol it was important to know why people drink alcohol.

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Works Cited
1. l. Linton, A~. "How Much Does Drinking Really cost?"' The Balance EVe,yday. Bureau of Labor Statistics, August 24, 2018. https://www.thebalanceeve,yday.com/what-Jlfetime-of-iirin/cmg-costs-4142309.
2. Policy Alconol. Health Care Costs of Alcohol. Center on Addiction and Subst.mce Abuse. Accessed January 31, 2020. http://www.alcoholpolic;ymd.com/alcohol and health/costs.htm. target="_blank">costs.htm.
3. Policy, Alcohol. Health Care Costs of Alcohol. Center on Addiction and Substance Abuse. Accessed January 31, 2020. http://www.alcoholpolicymd.r:om/alcohol and health/costs.htm.
4. CDC act Sheets-Binge Drinkins-Aloohol.N Centet5 for Disease Control and Prevention. National center for Biotechnology Information (NCBI}, October 24, 2018. https://www.ak.gav/alr:ohol/fact-sheets/bingeninking. htm.

Image Citation
1. "Alcoholism Statistics & Information on Group Demogra_p_hics: Alcohol Abuse Statistics & Information on Alcoholism & Addiction Treatment Help. Alcohol Treatment Admission Statistics, December 20, 2019. h!1P5J/www.alcohol.orgMtatlstlcs-lnformatlon/.
2. "CDC- Fact Sheets-Binse Drink!ns- Alcohol." Centet5 for Disease Control and Prevention. Youth Risk Behavior Surveillance ~m and Behavioral Risk Factor Surveillance system, 2fJl5, OctDber 24, 2018. nttps://www.cdc.gov/alcohol/fact-sheets/blnge-drlnklng.htm.

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